INDYCAR announced on Thursday that they have entered into a multi-year partnership with Dirty Mo Media to promote content the Speed Street podcast hosted by INDYCAR driver Conor Daly.
The weekly podcast, which began in 2021, will feature the winner of the NTT INDYCAR SERIES race each week in 2024. Excerpts of the podcast will also be featured on INDYCAR’s social media and YouTube channels.
Speaking about the news, INDYCAR Director of Communications Kate Davis said:
We are thrilled to be able to partner with the team at Dirty Mo Media, provide access to our drivers and help build an INDYCAR audience within their brand. Conor is a fan favorite who excels at sharing our sport with new audiences and brings his authentic and engaging personality to all of his creative endeavors.”
Daly will compete in the 108th running of the Indianapolis 500 with Dreyer and Reinbold Racing alongside Ryan Hunter-Reay.
Former NASCAR driver Dale Earnhardt Jr acquired Speed Street in 2022 and since the merger, the audience has increased by 800%.
Mike Davis, President and Executive Producer of Dirty Mo Media said:
Conor’s goal has always been to move the sport forward, grow the fanbase and educate his listeners on exactly what they are watching in an INDYCAR race. “That whole approach provides an exceptional value to race fans, and it is why ‘Speed Street’ plays such an important role in our lineup. It’s also why a partnership between INDYCAR and the ‘Speed Street’ brand is an exciting development that has tremendous potential.”