Verizon IndyCar Series parent company Hulman & Co Mark Miles is hopeful that the 100th edition of the Indianapolis 500 will be a launch pad for a historical 2016 season following an excellent year for the sport in 2015. The sport has seen a 38 percent increase in TV viewership in the last two years.
Speaking at the IndyCar media day earlier this week, Miles commented by saying:
In broad strokes, I would say we are all about as excited as we could be about the 2016 season.
The highlight on the Verizon IndyCar Series calendar will as always be the centerpiece the Indianapolis 500 which marks its 100th edition and this year will be extra special with Grace Autosport the all-female team taking part in the race.
Miles went on to say:
One of the things I think is very cool is to show the plans for how we view the year from a communications perspective, which basically is to design, to leverage the absolutely unique, important, pivotal hundredth running of the Indianapolis 500 and to draw the connections to that legend and to that history, to that epic moment, to all our races. We intend to use that moment, that historic moment, for the benefit of the promotion of our drivers and our promoters and events throughout the year,
IndyCar will return to Road America this season and will also race in Boston for the first time. Miles concluded his ‘state of IndyCar address’ by speaking about the new technical features coming into the series in 2016 such a stronger wheel tethering, rear wing beam flaps to prevent cars going airborne.