The NTT INDYCAR SERIES announced on Wednesday ahead of this weekend’s 2023 season-opening Firestone Grand Prix of St Petersburg presented by RP Funding that that they launched a new campaign spot simply called ‘Zero’.

The campaign which will air nationwide in the build up to each race will see drivers highlight what is needs to win an IndyCar race.

This week features Team Penske driver Scott McLaughlin in the No.3 DEX Imaging Chevrolet who took victory on the streets of St Pete last year.

Video courtesy of IndyCar via YouTube

Speaking about the new campaign, President and CEO of Penske Entertainment Corporation Mark Miles said:

We know our racing is the best on the planet, and we know there’s no greater challenge in motorsport than winning an NTT INDYCAR SERIES race. “From a very personal and engaging perspective, our drivers are going to tell everyone what makes our sport unique and what it takes to win at each specific venue.”

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