Race organizers of the inaugural Music City Grand Prix in Nashville, Tennessee later this season have announced that the race will be sponsored by Big Machine and the Big Machine brand companies. Big Machine are no strangers to the NTT IndyCar Series having sponsored series veteran Tony Kanaan at AJ Foyt Racing through Big Machine Hand Sanitizer which was developed last season following the outbreak of COVID-19.
In making the announcement, Big Machine Music City Grand Prix tweeted on Tuesday saying:
Two authentically Nashville brands come together. Introducing the Big Machine Music City Grand Prix.
— Music City Grand Prix (@MusicCityGP) April 6, 2021
Speaking about the announcement, Music City Grand Prix CEO Matt Crews said:
“Having Big Machine on board is a great alignment with our brand. “Big Machine’s President and CEO Scott Borchetta is a racing enthusiast himself and has been an integral part of Music City Grand Prix as an owner. He will also provide his expertise in music – further proving this festival will be one of speed and sound.”
Big Machine’s President and CEO Scott Borchetta commented on today’s announcement saying:
“I’ve worked for decades bringing racing and music together and I can’t think of a better way to welcome the IndyCars back to Nashville than honoring them with our namesake. “My very first race was an IndyCar race, the California 500, and this brings it full circle. I truly believe that we’ve created the most exciting new weekend in racing anywhere in the world and Nashville is going to roll out the red carpet. This will be a party you don’t want to miss.”
Big Machine Distillery Executive Vice President Mark Borchetta commented on the announcement saying:
“Being title sponsor of this racing and music festival weekend is the perfect way to celebrate major events returning to the world after more than a year of sheltering, “integrating Big Machine Vodka and our new Spiked Cooler vodka juice pouches into the weekend supports our optimism and excitement about the world returning to a semblance of normalcy.”
For further information on the Big Machine Music City Grand Prix visit – https://musiccitygp.com/ The inaugural Big Machine Music City Grand Prix takes place from August 6-8.
As part of the announcement, the Big Machine Music City Grand Prix did this really cool thing: