The M Sport Ford WRC team unveiled their 2020 livery at the Autosport International Show at Birmingham’s NEC Arena on Thursday morning.
The new livery has a retro feel to it owing to the team’s enhanced partnership with Castrol. Graphic designer Phil Dixon commented saying:
My initial inspiration came from François Delecour’s 1995 Ford Escort RS Cosworth. White cars have always been popular, and with the increased support from Castrol that colour scheme was spot on. In general, the whole design has a nod to the early-to-mid 90s. The patterns and fashions of the era are really prevalent at the moment, so I was interested to create something in that style whilst still being on-trend and relevant today.
M Sport Ford WRC Team Principal Richard Millener said:
Phil is a real talent so it’s not surprising to see his designs become fan favourites year after year. This year he’s captured a sense of nostalgia in something totally modern and inventive, and I have to say that it’s one of my favourites!
“It’s great to see our close relationship with Ford well represented, as well as the increased support from Castrol. Many of our existing partners are also proudly displayed, and the livery looks even better close up. I hope many of you will be able to get out into the forests and service parks to see it for yourselves!”
Managing Director Malcolm Wilson OBE commented on the new livery saying:
Like every rally fan, I look forward to seeing our new livery and I have to say that the team have done a fantastic job this year. Rallying is at the heart of our business, and we have built a team that I am immensely proud of. But if we want to continue it’s important to diversify, and the M-Sport Evaluation Centre offers exactly that.
“Northern Developments are making great progress, and we are creating a fantastic facility where industry leaders from the motorsport and automotive sectors will have everything they need to follow a concept from design to production. I truly believe that we have something special at M-Sport, and this new development is only going to build on that – promoting Dovenby Hall as a unique centre of engineering excellence.”