U.S. rapper, singer, and fashion designer Jaden Smith was at the ABB FIA Formula E race in Portland, Oregan on Saturday where he revealed a special livery for the Gen3 car.
The concept for the design reflects Jaden’s love for the arts and scholarship, and created with an aesthetic he is passionate about. The iconography used is a collection of graphic elements specifically aimed at showcasing the intersection of artistic creativity and the exploration of the world around us through a pursuit and love of knowledge.
Inspiration for the unique design is deeply personal. It includes academic subjects that captivated Jaden’s interest such as world history, mathematics and physics plus Mystery School – Jaden’s library and learning centre which serves as a platform for guest lecturers to educate the community on a wide range of topics from sustainability to mathematics.
Speaking about the livery, Smith said:
“I have such a connection with Formula E. I absolutely loved coming back for my second E-Prix, even more, being able to design my own GEN3 livery. It’s such an incredible platform to express myself and my passion for innovation. Seeing it come to life was unreal.
“I believe we all need to give back to the world and create our own sustainable future. That’s where Formula E is leading the charge. They prove it can be done in a thrilling way which showcases innovation, technology and outrageous racing. That’s really exciting to me. I’m all in. I can’t wait to be back”.