Meyer Shank Racing announced on Wednesday that Sirius XM and Jon Bon Jovie have partnered with Felix Rosenqvist to sponsor the No.60 Honda for the season-opening Firestone Grand Prix of St Petersburg next weekend and the $1 million dollar Thermal Challenge.

MSR Co-Owner Jim Meyer said:

SiriusXM has an amazing network of talent and it is so cool to get to collaborate with them for programs like this with Bon Jovi. “It’s best of both worlds for everyone, with these artists getting exposed to INDYCAR in a big way while also helping to raise the profile of these events with their fan bases. Not only that, but we have been able to adapt our liveries to showcase each of these artist’s own SiriusXM channels. Having Jon Bon Jovi here in St. Pete is great exposure for SiriusXM and for the series as well. We’re really hoping that this is just the start of what we can do with SiriusXM for this season.”

Jon Bon Jovi will participate in The Fastest Seat in sports driven by Meyer Shank Racing’s Helio Castroneves.

Speaking about the news, President and CEO of Penske Entertainment Corporation Mark Miles said:

Jon is set for an electrifying and sensational experience in the Fastest Seat in Sports as he welcomes a global audience to the new NTT INDYCAR SERIES season. “This is a terrific collaboration between SiriusXM and Meyer Shank Racing, and an example of partnership activation that shines a spotlight across the whole sport.”

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