Global banking group Julius Baer announced on Friday on the eve of the opening race of the new season in Diriyah Saudi Arabia that they have extended their partnership with the ABB FIA Formula E all electric championship until the 2020/23 season.
Julius Baer have been with the ABB FIA Formula E championship since the very beginning and speaking about the new deal, ABB FIA Formula E Chief Executive Officer Jamie Reigle stated:
“It is instrumental when building the foundations of a sport and growing a fan base for the future to forge successful long-lasting relationships with partners who believe in the brand and share the same values. That is why we are delighted to extend our partnership with Julius Baer for a further two seasons, until the end of the 2022/23 season. Julius Baer got behind Formula E’s vision from the beginning, even before turning a wheel in Beijing in the first season, and we very much look forward to building on our shared successes together.”
Philipp Rickenbacher, Chief Executive Officer of Julius Baer stated:
We are excited to further extend our global partnership with Formula E, demonstrating our ongoing commitment and reliability as a trusted partner. Julius Baer played a significant role in the ground-breaking start of the series and we continue to support it now that it has successfully evolved into an indispensable championship. With its unique approach and mission to foster innovation towards more sustainable mobility, it reflects the spirit of the times and is attracting ever more interest worldwide.”