Hulman and Company President and CEO Mark Miles announced on Friday that veteran sports executive Casey Lane has been named chief revenue officer of Hulman Motorsports.

Lane will look after sponsorship sales and servicing alongside licencing for the Indianapolis Motor Speedway and the NTT IndyCar Series.

Speaking about the announcement, Miles said:

Casey’s track record of measurable and impressive success in partnership sales and integration perfectly matches the job description and opportunities laid before him here at Hulman Motorsports. “We believe he can effectively leverage existing and recently announced partnerships, further increase integration with our new broadcast partner and harness the brand power and impact of the NTT IndyCar Series and Indianapolis Motor Speedway to produce new and lasting partnerships across our enterprise.

Lane who starts his new role on April 22 commented saying:

I’m extremely excited to join the team at Hulman Motorsports and begin working with partners and stakeholders to maximize existing relationships and create new opportunities across the paddock,” Lane said. “The NTT IndyCar Series and Indianapolis Motor Speedway are two unique and powerful brands with storied legacies and impressive reach that can connect with companies and consumers in compelling ways.”

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