Harding Steinbrenner Racing announced on Thursday evening that they have entered into a partnership with Latitude Vacation Club who will serve as primary sponsor to Colton Herta for several races during the 2019 NTT IndyCar Series season starting with this weekend’s Firestone Grand Prix of St Petersburg.

Speaking about the news, team co-owner Mike Harding said:

“I’m very happy to have Latitude Vacation Club as primary sponsor of the #88 for the NTT IndyCar Series season opener this weekend. “Their brand is well matched to activate within the INDYCAR market, and we’re very excited to continue to build our relationship with them. I hope to see this one-of-a-kind livery, that incorporates the Harding Steinbrenner Racing and Latitude Vacation Club brand, at the front of the field in this weekend’s race along the streets of St. Petersburg.”
George Michael Steinbrenner, team co-owner said:
Everyone at Harding Steinbrenner Racing is excited to have Latitude Vacation Club join us as the primary sponsor for the opening race of the NTT IndyCar Series season. “The car looks great. We were able to incorporate elements of our team identity along with the Latitude Vacation Club compass in a unique way.”
Latitude Vacation Club CEO Cecil Latta commented on the news saying:
We couldn’t be more excited to be partnering with Harding Steinbrenner Racing for the 2019 NTT IndyCar Series season. “This gives Latitude Vacation Club the opportunity to showcase our brand as the Netflix of travel throughout the INDYCAR platform and beyond.”
Colton Herta who drives the No.88 Latitude Vacation Club Honda commented on the news saying:
Very cool to have Latitude Vacation Club on the #88 throughout the 2019 season. “It’s always very exciting to introduce a new sponsor to the NTT IndyCar Series and I’m happy to help announce Latitude Vacation Club. They seem very enthusiastic to join the Harding Steinbrenner Racing family!”
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