The Sahara Force India Formula One Team confirmed on Thursday that they have entered into a partnership with Levi’s® from this weekend’s Mexican Grand Prix.

The Levi’s® logo will appear on the roll hoop of the VJM09 of both Sergio Perez and Nico Hulkenberg as well as on their race suits. The partnership will also run at the Brazilian Grand Prix next month.

Speaking about the new sponsorship with Levi’s®, Sahara Force India Team Principal and Managing Director Dr Vijay Mallya commented by saying:

It’s exciting to welcome the Levi´s® Brand to the Force India family. It’s a brand known across the world and ideally placed to benefit from Formula One’s global reach and exposure. Each pair of Levi’s® jeans is the product of a long history of creativity and innovation – the same values on which our sport is built. We look forward to a successful partnership.

Arcadio Jaramillo, Marketing Director with Levi’s® commented on the partnership by saying:

Auto Sports Racing drives a huge engagement across Latin America. Although the F1 calendar travels to Mexico and Brazil, fans from across the region follow or travel to experience the ultimate expression of the sport in these two countries creating an exciting moment for the fans at this time of the year. Force India has grown very rapidly as one of the most loved teams by fans across the globe. Partnering with this team places the Levi´s® Brand in the Center of Culture in our region with the right partner.

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