Mahindra Racing announced on Tuesday that they have entered into a partnership with IQONIQ to take fan engagement to the next level ahead of the start of season seven of the ABB FIA Formula E World Championship.
Speaking about the partnership, Chief Executive Officer of IQONIQ, Kazim Atilla commented saying:
We’re delighted to welcome Mahindra Racing as our latest partners. Not only does this announcement show our continued commitment to Formula E and its ever-increasing fanbase, but also to growing our global footprint. It is a great moment for us to be partnering with our first Indian team and we are looking forward even more to the season ahead.
CEO and Team Principal Dilbagh Gill commented on the news saying:
We are delighted to be partnering with IQONIQ, who have an incredible vision for bringing together sporting fans around the world, onto a single platform. For Mahindra Racing, our fans, who we fondly refer to as passioneers, are at the very heart of our team. The IQONIQ app, will allow us to provide our passioneers with unprecedented access to our team, exclusive experiences on and off the track, and help us connect with them in new and exciting ways