Global toy brand Mattel and Formula One announced on Friday that they are launching an official Hot Wheels collection.
The new collection will be available over the course of the 2025 Formula One season.
Hot Wheels will also have a presence at several races this year with plenty of fan activation.
Emily Prazer, Chief Commercial Officer at Formula 1, said:
“It’s fantastic to see the Hot Wheels Formula 1 collection begin to hit the shelves around the world. We want to drive our fans’ passion for racing, and these superbly and intricately designed cars will allow them to experience the drama and excitement of Formula 1 in the palm of their hands at home.”
Roberto Stanichi, Executive Vice President of Hot Wheels and Global Head of Vehicles and Building Sets, said:
“The spirited response from fans around the world following our Hot Wheels and Formula 1 announcement has been thrilling. The next phase of the partnership is all about giving fans the products and experiences that bring the worlds of Hot Wheels and F1 together in a way that has never been done before, and we’re just getting started.”