The McLaren Formula One who announced on Thursday that they have entered into a new partnership with Automation Anywhere had more good news on Friday with the announcement of an enhanced partnership with British American Tobacco from 2020.
The partnership which began in 2019 will see BAT have more representation on the McLaren cars with the two companies also collaborating on new strategic partnerships within Formula One.
Speaking about the new deal Kingsley Wheaton Chief Marketing Officer with BAT said:
We’re extremely proud of our partnership with McLaren which has been going from strength-to-strength this season – whether it’s increased awareness of our portfolio of New Category products, technology insights and expertise to support our R&D activities or using the platform to create excitement amongst colleagues internally, we are absolutely delighted with what our partnership has delivered in 2019. The McLaren team are fantastic to work with and it’s great to see the team performing on the track. Our partnership is giving us a truly global marketing and innovation platform to accelerate our journey with our New Categories business, focused on creating a better tomorrow for our consumers, shareholders, society and employees.
McLaren Racing CEO Zak Brown commented saying:
“We’re pleased to announce our enhanced partnership with BAT after a successful first season together. BAT’s transformation agenda remains central to this partnership, as does a shared focus on technology and innovation and we look forward to continuing our work together from 2020 and beyond. As we reach the end of the 2019 season, we thank BAT for its continued support.”