McLaren Racing announced on Monday a partnership with British American Tobacco to solely focus on potentially reduced risk products and grounded in technology and innovation.

Speaking about the multi-year partnership, McLaren Chief Executive Officer Zak Brown said:

We welcome BAT to the McLaren team and support their ambition of delivering meaningful and lasting change through innovation. BAT’s transformation agenda is central to this partnership and we are pleased to share our technical experience and expertise in helping to accelerate this.

British American Tobacco, Chief Marketing Officer Kingsley Wheaton said:

We’re extremely proud and excited about this new partnership, further enabling us to accelerate the pace at which we innovate and transform ourselves. It gives us a truly global platform with which to drive greater resonance of our potentially reduced risk products, including our Vype, Vuse and glo brands. Ultimately, innovation and technology will support us in creating a better tomorrow’ for our consumers worldwide.

McLaren will launch their new car, the MCL34 on Thursday.

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