McLaren Honda announced on Wednesday that they have signed a new sponsorship agreement with Michael Kors, the renowned luxury accessories brand that will see the company become a lifestyle partner to the Woking based outfit. Speaking about the new deal Michael Kors Chairman and Chief Executive Officer John D Idol commented by saying:
Michael Kors and McLaren-Honda are pioneers in their respective spaces, and we firmly believe that McLaren-Honda is the right partner for our entry into the Formula 1 racing world, This is an exciting moment for us, especially as we continue to grow as a men’s lifestyle brand.
McLaren Group Executive Chairman and CEO Ron Dennis commented on the news by saying:
We’re delighted to announce a brand-new partnership between McLaren-Honda and Michael Kors, the world-famous award-winning designer of luxury accessories and ready-to-wear apparel, Like McLaren, which has raced in Formula 1 all over the world for the past 50 years, Michael Kors is also a truly international company, operating stylish and successful stores in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.
Dennis continued by saying:
Moreover, I firmly believe that the corporate cultures of both McLaren and Michael Kors encompass a common dynamism and adventurism, as well as a shared commitment to a similarly relentless pursuit of perfection, and as such the two brands are extremely well suited to a long-term partnership. That brand fit is very important to both of us: both companies have built their reputations on being the very best at what they do, and, as we now march forward together, we’ll both become stronger still.
The deal will see Michael Kors branding feature heavily on the race suits of Jenson Button and Fernando Alonso as well as on the the MP4-31. Michael Kors commented by saying:
This partnership is about the convergence of style and speed, which is inherent to both the Michael Kors and McLaren-Honda DNA, There is an energy, sophistication and confidence to both of our brands, and we wanted to create a limited-edition piece that spoke to that.