McLaren Racing announced on Thursday ahead of the United States Grand Prix at the Circuit of the Americas in Austin, Texas that they have entered into a partnership with soft drink giant Coca-Cola for the remainder of the 2018 Formula One season.
The new deal will see the Coca-Cola logos feature on the body work of the team’s race cars, team wear and driver overalls.
Speaking about the new partnership, McLaren Racing CEO Zak Brown said:
Coca-Cola has a rich history of sponsorship and a record of innovative activations and we are honoured the company has chosen to partner with McLaren to explore opportunities in Formula 1. Formula 1 as a sport is changing, as are we as a team, and we’re looking forward to introducing Coca-Cola to the potential that our team and fantastic, global sport represents.
Vice President of sports partnerships with Coca-Cola, Ricardo Fort said:
We are looking forward to this activation with McLaren, both our companies are innovators, and we are both looking to further connect with youth. This partnership will guide us to what our customers, markets and consumers are craving from this high octane passion.