McLaren Racing announced on Monday that they have extended their Formula One partnership with Splunk into the 2021 season. Splunk technology is designed to investigate, monitor, and analyze and act on data at any scale. The announcement comes as the Woking based outfit prepare to launch their MCL35M next week which will be powered by Mercedes Benz after the team decided to reunite with the German manufacturer.
In 2020, Splunk began collaborating with McLaren to deploy its Data-to-Everything platform, helping to enhance performance across the McLaren Racing team by bringing data to action for every question and decision on and off the track. Splunk will continue to capture data from across the McLaren Group infrastructure, network and server environment. This also spans the McLaren Racing function, including the team’s Formula 1 cars, to assist in accelerating operations and performance to benefit the team.
The Splunk logo will appear on the driver overalls of Daniel Ricciardo and Lando Norris as well as on the MCL35 M which will be revealed to the public next Monday 15th February. The logo will appear on team apparel.
Speaking following the announcement, McLaren Racing CEO Zak Brown said:
“Over the past year, our work with Splunk has been incredibly beneficial to our team. In the fast-paced and technology-rich environment of Formula 1, data is a core element to our team and integral to how we operate effectively and efficiently. We are delighted to extend our partnership with Splunk, enabling us to continue deploying their expertise and Data-to-Everything platform, providing our team with valuable insights to strengthen our operations and performance.”
Doug Merritt, President and CEO of Splunk commented on the extension of the partnership saying:
“High performance on the race track comes down to split-second decisions and data is the key to making that happen. Splunk’s Data-to-Everything Platform provides the McLaren Racing team with powerful insights and machine learning capabilities that enable the team to turn their data into doing. We’re excited to extend our partnership with the team both on and off the racetrack.”