McLaren Racing announced on Tuesday that they had signed a multi-year contract extension with New Era across all of the racing categories, Formula One, the NTT INDYCAR SERIES, ABB FIA Formula E, and Extreme E.
Speaking about the new agreement
Lindsey Eckhouse, Director, of Licensing and Digital Products, McLaren Racing, said:
“We are delighted to extend and grow our partnership with New Era, a distinguished brand that shares McLaren’s ambition to be brave and bold. The response to our fan headwear has been fantastic, so we are excited to now bring New Era’s headwear to every series we race in.
“Our 60th birthday is an important milestone for our team, and New Era’s McLaren60 special edition cap will give our fans a great way to join us in celebrating.”
Paul Gils, VP EMEA, New Era, said:
“We have significantly grown our partnership with McLaren Racing over the last five years through its Formula 1 team, so we’re thrilled to be broadening our product offering to McLaren Racing’s wider fan base as their official headwear partner across all five race series.”