McLaren Racing announced today that they have made two key appointments as the company’s commercial department continues to grow with the appointment of Claire Cronin to the position of Executive Marketing Director and will take over the role of Chief Commercial Officer from Mark Waller at the end of 2021. Speaking about the news, Cronin said:
“McLaren Racing is an iconic, multi-dimensional brand that presents a fantastic challenge for a commercial marketing leader. The team is at an exciting point on its journey, so I can’t wait to join and get started. I’m delighted to be joining a team known for pushing boundaries to deliver exciting and impactful experiences for fans and partners. I look forward to leading them to continue building our brand and commercial proposition to drive growth and value for McLaren Racing.
McLaren Racing also announced the appointment of Lindsey Eckhouse as Director of Licensing, ecommerce and esports and speaking about her new role, Eckhouse said:
“Joining McLaren Racing to help shape, lead and deliver an ambitious licensing, ecommerce and esports programme was a compelling opportunity. I’m excited to build on an already established platform and endeavour to level up the offering. The potential is tremendous, with McLaren being the first F1 team in esports coupled with the power of the brand itself.”
Chief Commercial Officer with McLaren Racing Mark Waller commented saying:
“Both Claire and Lindsey are leaders in their respective fields, and I am delighted they are joining McLaren Racing. I have worked extensively with both leaders in the past, and they will bring valuable experience and perspectives to add to our already strong team. Claire will be a fantastic addition to Zak’s leadership team, and I am thrilled to have helped build the business and create a clear succession plan before returning to my family in the USA.”
McLaren Racing CEO Zak Brown commented saying:
We are excited to welcome these powerful additions in Claire and Lindsey to our marketing and commercial leadership team. As we continue to grow McLaren Racing, these appointments reflect the positive momentum we are building both on and off the track. Mark has been instrumental in driving McLaren Racing’s marketing and commercial agenda and I am grateful to him for his leadership and executive counsel.
“Additionally, I’m pleased we are able to plan and execute a smooth transition of responsibilities that will ensure we continue to build on the positive momentum Mark has created since joining the team in early 2019.”