McLaren Racing announced on Thursday, ahead of this weekend’s Saudi Arabian Grand Prix, a multi-year extension and expansion to their existing relationship with technology partner Cisco. Cisco and McLaren will collaborate to explore and pilot new and emerging technologies, including Wi-Fi 6E to enable fast and reliable connectivity both on race day and at the team’s headquarters.
The extension builds on the existing relationship with Webex by Cisco as the McLaren Formula 1 team’s Official Collaboration Partner. McLaren will continue to leverage Webex’s industry-leading suite of cloud-based collaboration tools and emerging technology solutions such as Webex Hologram, overcoming geographical boundaries to bring fans and partners around the world closer to the team.
Webex branding will be carried on the McLaren MCL36 race cars, and on the race suits of McLaren Formula 1 drivers Lando Norris and Daniel Ricciardo from the 2022 Formula 1 season. Speaking about the new agreement, Claire Cronin, Chief Marketing Officer, McLaren Racing, said:
Cisco has been an incredible partner to McLaren Racing, and we are delighted to extend and grow this relationship long-term. Webex technology is embedded throughout our team’s operations, helping us be connected and agile with our people who operate at race pace around the globe. “As we enter a new chapter of our partnership, we will continue to drive innovation with an expansion of Cisco’s capabilities available to us.
Carrie Palin, Senior Vice President and Chief Marketing Officer, Cisco, said:
“As a marquee team in one of the fastest growing sports in popularity globally, we are proud to expand our relationship with McLaren Racing and bring to bear our full portfolio of technology and talent to help the team achieve even greater success. “McLaren Racing shares our unceasing commitment to innovation, and we believe that together we can push the boundaries of what’s possible in order to develop the most connected F1 team in history.