The McLaren Formula One Team announced on Friday that they have extended their partnership with the Coca-Cola Company into 2021. The partnership extension will see Coca-Cola branding once again appear on the MCL 35M’s driven by Daniel Ricciardo and Lando Norris and also on their race overalls.
Speaking about the news, Chief Commercial Officer with McLaren Racing Mark Waller commented saying:
“Coca-Cola is an iconic brand and one of the biggest consumer brands in the world. We introduced Coca-Cola to Formula 1 three seasons ago since then, our collaboration has created innovative campaigns and activations with fans around the world at their centre. We are delighted to extend our partnership in 2021 and continue to support Coca-Cola and its commercial partners in reaching consumers through McLaren and Formula 1.”
Matthew Tarallo, Global VP, Amazon, The Coca-Cola Company, said:
“We are excited to be extending our partnership with McLaren into the 2021 season. Since 2018, we’ve executed incredibly impactful global activations, leveraging Amazon’s total ecosystem, and providing direct engagement and exclusive offerings to our consumers around the world. I’m looking forward to continuing this powerful partnership to drive joint value and growth into 2021.”