McLaren Racing announced on Tuesday that they have entered into a collaboration with luxury fashion brand R H U D E to produce a set of exclusive capsule collections launching throughout the 2021 Formula 1 season. The collections will reimagine the powerful stories and iconography of McLaren’s Formula 1 history, conveying the style and energy of racing into innovative and progressive designs.
Speaking about the news,Rhuigi Villaseñor, Founder & Creative Director, R H U D E said:
My team and I at R H U D E couldn’t be more excited about this collaboration with McLaren — it’s a dream project. This collection will pay homage to Bruce McLaren and the iconic history of the McLaren F1 team. Inspired by the iconic paddock fashion worn by Formula 1 legends throughout history, the R H U D E x McLaren collaboration will reimagine the sport and modern luxury into an innovative and progressive collection.
Ben Priest, Senior Vice President, Partnership Development – Americas, McLaren Racing said:
“McLaren Racing’s collaboration with R H U D E is an exciting step as we continue to engage a global fanbase. R H U D E has a finger on the pulse of culture & lifestyle in America, and we’re delighted to collaborate with Rhuigi as he draws inspiration from our iconic brand history and reimagines trackside style for this set of collections.”