McLaren Racing announced on Thursday that they have entered into a partnership with Garena to development an in game collaboration.
The partnership will deliver on both companies’ shared belief to offer creative and engaging experiences to its community of fans across racing and gaming. Fans can look forward to seeing McLaren’s Formula 1 racing driver, Lando Norris, playing a key role as part of the collaboration.
Speaking about the new partnership, Jason Ng, Vice President of Strategic Partnerships with Garena commented saying:
“McLaren is one of the most successful sports brands in motorsport. We are glad to be able to work with some of the best minds in the industry through this partnership.”
Chief Commercial Officer with McLaren Racing Mark Waller commented saying:
“2020 was a year that brought gaming to the forefront for many around the world. Both McLaren and Garena have a track record of creating engaging content for the gaming community. We are delighted to be working together to further our gaming capabilities and provide captivating content for our fan base around the wor