WeatherTech Raceway Laguna Seca announced on Monday that Mission Foods has been named as the official title sponsor of the newly installed start/finish bridge.
The new partnership also sees Mission Foods named the official Tortilla chip of the Californian race track.
Mission Foods already has a well established relationship with the world of motorsport as they sponsor the Arrow McLaren INDYCAR team and also help kick off the end of NTT INDYCAR SERIES season with a street party.
Juan Gonzalez, Mission Foods Chief Executive Officer stated:
As champions of motorsports, we’re excited to be the Title Sponsor of the new WeatherTech Raceway Start/Finish Bridge, our first-ever marquee racetrack sponsorship. “Mission Foods is the world’s leading brand of tortillas and wraps, and now we’re thrilled to be the official tortillas and chips of WeatherTech Raceway. As Title Sponsor, we look forward to being part of every exciting racing moment for the next five years.”
John Narigi, President and General Manager of WeatherTech Raceway Laguna Seca commented saying:
The County of Monterey and track management have begun an exciting initiative that will secure the long-term future for WeatherTech Raceway Laguna Seca as a world-renowned circuit. To have the Mission Foods support for Laguna Seca is truly a positive representation of what the future will hold. I am proud to have such a quality brand as Mission Foods as the Start/Finish Bridge Title Sponsor,