The NTT INDYCAR SERIES and Indianapolis Motor Speedway confirmed on Wednesday that they have extended their sponsorship agreement with Molson Coors.
The news means that Miller Lite Carb Day will remain as it is for years to come and speaking about the news, IMS President J Douglas Boles said:
“For more than 45 years, Molson Coors has been a key part of the festivities surrounding the Indianapolis 500 and other events at the Racing Capital of the World. “As we look forward to a new year of exciting action on and off track at IMS, there’s no chiller partner to ensure our fans can continue to celebrate both at home and at IMS. Help us cheers to many more years together.”
The extension sees:
- Continued sponsorship of Miller Lite Carb Day, a high-octane party featuring some of the most exciting action on (and off) track with the final day of practice for the Indianapolis 500 presented by Gainbridge and the Miller Lite Carb Day Concert featuring a national recording act to kick off race weekend.
- Expanded title sponsorship of the Coors Light Snake Pit, an epic EDM concert staged in Turn 3 during the Indianapolis 500
Molson Coors Vice President of Marketing Activation Bill Averill said:
We are so excited to extend our partnership once again with IMS, INDYCAR and the NTT INDYCAR SERIES. “For nearly half a century, Miller Lite and Coors Light have helped celebrate motorsport’s greatest moments both on and off track. We can’t wait to fuel this historic partnership for years to come.”
Mark Miles, President and CEO of Penske Entertainment Corporation said:
We are delighted to see Molson Coors continue this decade-long relationship with INDYCAR. “The momentum and growth of the NTT INDYCAR SERIES is due, in part, to valuable partnerships and activations with iconic brands. It is gratifying to begin 2024 with this terrific news, and we look forward to continuing our upward trajectory with Molson Coors for many years to come.”