The Monster Energy NASCAR Cup Series and Twitter have teamed up to introduce special hashtags and emojis for the 2018 Play-Offs.
Speaking about the news, NASCAR Executive Vice President and Chief Marketing Officer, Jill Gregory commented by saying:
The Twitter hashtags and emojis have rallied fans around their favorite drivers during the most exciting time in our season. “This year, we’re thrilled to work with Twitter and the race teams to bring this activation to life on the race cars for fans in attendance and those watching the NASCAR Playoffs on NBC and NBCSN.
Twitter’s Head of Sports Broadcast Partnerships, Andrew Barge said:
We’re thrilled to partner with NASCAR and the race teams who share Twitter’s passion for providing fans direct access to the drivers they love,” said Andrew Barge. “It’s a special program – NASCAR and the teams inviting fans to engage by literally extending the top 16 drivers’ Twitter accounts all the way to the track.
Executive Director of The Race Team Alliance, Jonathan Marshall commented by saying:
The RTA is pleased that we were able to coordinate and deliver the Race Teams’ participation in this innovative and engaging playoff execution. “We’re looking forward to this being the first of a number of cooperative engagements with NASCAR and other partners.