The Monster Energy NASCAR Cup Series on Thursday announced a new partnership with Race Team Alliance and 704 Games to create a new NASCAR Esports league.
Beginning today, fans across the nation owning NASCAR Heat 3 can begin to qualify for the first-ever eNASCAR Heat Pro League Draft, scheduled to take place early next year. Following the Draft, the esports league will feature a 16-race season beginning in spring 2019 and culminating during the 2019 NASCAR Playoffs. All eNASCAR Heat Pro League races will be live streamed online at NASCAR.com and Motorsport.com.
Craig Neeb, Executive Vice President of Innovation and Development with NASCAR commented by saying:
We look forward to taking this first step with our teams to introduce NASCAR-style racing to the massive esports audience on consoles. “Our partners at 704Games have delivered an incredible product and we are enthusiastic about engaging gamers to create new fans and grow our sport.
Several Monster Energy NASCAR Cup Series teams including Chip Ganassi Racing, Team Penske, Joe Gibbs Racing, Hendrick Motorsports, Stewart Haas Racing, JR Motorsports, Richard Childress Racing and Roush Fenway Racing.
The team’s will each run two drivers, one on the Playstation 4 console and the other on the Xbox One console.
Jonathan S Marshall, Executive Director of Race Team Alliance commented by saying:
This is an exciting moment in NASCAR history. “The race teams are taking this new league very seriously and will be looking for the best competitors in the nation to represent their respective teams. We expect the competition level will be high and we challenge these new esports drivers to become the best of the best.
Paul Brooks, CEO of 704 Games commented on the news saying:
This partnership creates a once in a lifetime opportunity for NASCAR Heat 3 players to work with a NASCAR race team and represent their team on a global esports platform. “We’re excited to bring competitive online console racing to NASCAR and promote a greater engagement between fans and gamers with the eNASCAR Heat Pro League.