NASCAR, Speedway Motorsports and Ticketmaster announced a new partnership that will see Ticketmaster become the official ticketing partner to the series.
Kari Gritton, NASCAR’s Senior Vice President of Consumer Strategy says:
“We partnered with Ticketmaster as our new ticketing solution based on their advanced capabilities, deep industry insights, and proven best ticketing practices in sports. Their expertise will be key in consolidating all NASCAR-owned race events onto one efficient and accessible platform, improving our overall operations. “We’re thrilled to join forces with Ticketmaster to deliver a consistent and user-friendly purchasing experience that our fans expect.
Fans will now be able to discover upcoming racing events on TikTok and Snapchat using Ticketmaster’s wide distribution network. The new and improved NASCAR Tracks App will fully integrate with Ticketmaster Ignite, giving fans seamless ticket management at their fingertips. With native ticket discovery, SafeTix entry, and other fan-friendly features, the Ignite platform leverages Ticketmaster technology to provide an engaging app experience from purchase through race day. The NASCAR Tracks App will be the single fan source for ticket and event-related information when attending NASCAR races.
Ticketmaster’s SafeTix, Smart Queue and other industry-leading tools, along with new solutions tailored for NASCAR and Speedway Motorsports, will simplify entry, enhance security and drive growth in data management, pricing, marketing and distribution.
Kevin Camper, Speedway Motorsports Executive Vice President and Chief Commercial Officer said:
Our longstanding partnership with Ticketmaster has provided efficiency and consistency through the purchase process as well as the operational excellence to serve our fans on race day. “Ticketmaster is best in class for sports and entertainment, and our fans will continue to benefit from the ticketing industry’s best technology and service team.
Marla Ostroff, Ticketmaster’s Managing Director of North America commented on the announcement saying:
NASCAR and Speedway Motorsports have the vision to build a frictionless fan experience, and we’re the right partner to help them achieve that goal. “The technologies, services and consultancy we provide are designed to empower our partners to refine their operations from A to Z – all with zero compromises to the fan experience.”