The 2023 NTT INDYCAR SERIES season was a record-breaking year for NBC Sport and their coverage of the sport across their different platforms, including online via Peacock.
The 2023 season was the most watched in 12 years.
The 2023 NTT INDYCAR SERIES season, headlined by Alex Palou’s second career series championship and Josef Newgarden’s Indy 500 victory, averaged a Total Audience Delivery (TAD) of 1.32 million viewers across NBC, USA Network, Peacock and NBC Sports digital platforms. This ranks as the most-watched season for the INDYCAR SERIES since 2011 (1.39 million viewers, NBCSN/ABC) and the best in NBC Sports history, up 2% vs. last year’s then-record viewership (1.30 million viewers, NBC/USA Network/NBC Sports Digital). TAD is based on data from Nielsen and Adobe Analytics.
Half of the races this season delivered a TAD of over 1 million viewers.
Overall viewership was led by the 107th Running of the Indianapolis 500, which delivered a TAD of 4.93 million viewers across NBC and Peacock. The race also had a 13 share (percentage of homes watching television at the time of the race), its best in 15 years (2008; 13 share).
NBC Sport once again had a broadcast team of lead presenter Leigh Diffey, along with expert analysis from former NTT INDYCAR SERIES drivers James Hinchcliffe and Townsend Bell.
Dillon Welch, Marty Schneider, Kevin Lee, and Georgia Henneberry were also part of the team this season.