W Series announced on Monday, fresh from confirming Channel 4’s broadcast line up that NENT have been named Nordic broadcaster for the inaugural season of the all female racing series starting with this weekend’s race in Germany.

NENT announced in January that they will broadcast the 2019 NTT IndyCar Series and it is great news that they have added W Series to their roster.

Every W Series event will be broadcast live on Kent’s streaming service Viaplay and their pay per view channel Viasat.

W Series CEO Catherine Bond Muir commented saying:

“This is a terrific partnership for us. The Nordic region has some of the world’s most passionate motorsport fans, and what better way to engage and entertain than with live coverage of our all-female single-seater racing? NENT Group is the region’s leading provider of motorsports programming, and our ideal broadcast partner.

NENT Group Head of Sport Kim Mikkelsen commented saying:

It’s been far too long – 43 years – since a woman started a Formula 1 Grand Prix race. W Series offers thrilling action to race fans as well as a timely platform to boost female participation at motorsport’s highest level and inspire a new generation of drivers and engineers. We’re proud to become the first in the Nordic region to show W Series as Viaplay and Viasat continue to fuel the very best motorsport experiences for our viewers

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