ROKiT Venturi Racing announced on Thursday that they have entered into a multi-year partnership with New Era who become the ABB FIA Formula E team’s official headwear provider. Speaking about the news, ROKiT Venturi Racing Team Principal Susie Wolff said:

“As part of the Formula E grid, we have a social responsibility to drive environmental change, not only on the track but away from it as well. For this reason, we’re proud to welcome another iconic brand to the ROKiT Venturi Racing family. Since 1920, as the definitive market leader New Era has continually set the benchmark for the headwear industry. A New Era cap is more than just a cap – it’s a statement of individuality and the sustainable line we will be wearing from Season 8 and beyond provides us with a key opportunity to once again embrace sustainability without compromising on style. We’re delighted to be working in collaboration with New Era as our Official Headwear Partner from next season.”

Paul Gils, New Era Cap Vice President EMEA commented saying:

“With ROKiT Venturi Racing’s industry-leading innovation at the heart of the motorsport industry, a partnership with the global market leader in headwear is a natural fit. After celebrating its centennial year in 2020, New Era has a long history of exploring new materials, manufacturing processes and innovative designs to keep the brand at the forefront of the industry. Likewise, ROKiT Venturi Racing ushers in a new era of innovation which challenges the status quo of how the racing industry operated regarding sustainability.”

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