The all female W Series have released a new film to celebrate female Racing talent as a way of celebrating International Women’s Day.
Speaking about the film, director Casey Hennessey said:
We wanted to make a short, but highly inspirational film which ordinary women and girls could relate to, showing these powerful W Series athletes as never before. Matching with the International Women’s Day theme for 2020 was an obvious decision for us, given just how much our campaigns align.
W Series CEO Catherine Bond Muir commented saying:
International Women’s Day is an important day for W Series especially as we are not only launching a video which celebrates the collective power of women – we are also expanding our own business and hoping that our amazing female role models will help to attract some brilliant candidates. We are determined to tackle gender imbalance in motorsport, and, with the right encouragement, show women what a wonderful world of opportunity there is.”
The film is available via W Series social media channels.