NTT and NTT DATA announced on Thursday ahead of this weekend’s 108th running of the Indianapolis 500 presented by Gainbridge that they are unveiling new simulator technology to enhance the fan experience which will allow fans to witness what it is like to drive an INDYCAR using AI.

Roger Penske, chairman of Penske Corporationsaid:

NTT DATA has pushed the boundaries of how technology can impact motorsports, helping us tap into vast amounts of data in advanced and productive ways. “Their impact can be felt across our enterprise, where NTT Smart Venue Technology has vastly improved the fan experience at IMS and real-time data from race control fuels our INDYCAR App powered by NTT DATA.”

Eric Clark, CEO, NTT DATA, North America:

“Every day, we work with the world’s leading enterprises in healthcare, financial services, insurance, manufacturing, public sector and other vital sectors, yet few organizations produce as much real-time data and analytics as the INDYCAR racing teams and venues of the NTT INDYCAR SERIES. Partnering with INDYCAR helps us explore and pressure test our offerings in real-time intense settings. We use those learnings to help our clients transform their businesses, improve sustainability, leverage AI, enhance customer experiences and expand their internal capacity for innovation

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