NTT DATA Services the entitlement sponsor of the IndyCar Series extended its partnership with the series and the Indianapolis Motor Speedway last week and in doing so they have ensured the digital future of the series starting with this weekend’s 105th running of the Indianapolis 500 presented by Gainbridge which will have a new multi-tiered element which will give fans access to real-time track data similar to what the teams get on the pit stand at the Indianapolis Motor Speedway.
Key features of the extended partnership include:
- NTT Smart Venue: AI-enabled optical detection technologies, combined with real-time entry gate flow rate data, give the IMS operations and security teams better visibility into current and possible scenarios, enabling them to see a bigger, more real-time picture of the venue that includes visitor and vehicle traffic flow and congestion, social distancing, etc. These enhancements will allow the event teams to optimize their resources in real-time with faster, more data-driven decision-making to focus their resources on areas where race attendees can benefit the most. At-gate IMS personnel also now have mobile POS capabilities at their fingertips for digital ticketing and parking transactions – all to help manage the event venue more safely and efficiently, providing a more positive and consistent experience for attendees at the world’s largest sports venue, the Indianapolis Motor Speedway.
- INDYCAR Data Experience: Powered by NTT, fans can now engage with more race and driver data than ever before via multiple channels, including the INDYCAR Mobile App , the IMS Media Wall (a 100-foot wide, high-resolution LED data display on the Pagoda) and more as they engage with real-time, data-driven racing insights powered by NTT. The multiple track views stay up to date with real-time leaderboards and provide access to more exciting, easily shareable data and stats coming off of more than 140 different data points from each car and the track itself. Among other events highlighted by the data experience will be a live race view of all competitors, biggest movers, featured head-to-head battles, race team and pit stop performance impact, as well as highlighted race events such as the green flag, yellow flags and the checkered flag.
- INDYCAR Mobile App: Powered by NTT DATA, fans can now enjoy an enhanced user experience and virtually ride along with their favorite driver athletes and teams as they tear down the course at 200+ mph. With additional live, in-car cameras and new video feeds, users can see up to five drivers from a first-person perspective. In addition, fans this year will also get to enjoy live streaming and a more integrated INDYCAR Fantasy League and e-commerce experience. Global usage of the mobile app continues to expand, with usage during live racing events continuing to grow. The free app is available for year-round use around the world via download from the iOS App Store or Google Play.
NTT entered the IndyCar Series with Chip Ganassi Racing in 2013 when they sponsored the No.8 car driven by Ryan Briscoe and has remained with the team into 2021 which sees them serving as title sponsor for several races including this weekend’s 105th running of the Indianapolis 500 presented by Gainbridge with Alex Palou in the No.10 NTT DATA Honda who starts the Greatest Spectacle In Racing from sixth place on the grid.