It has been a busy morning of announcements at Force India ahead of the launch of their new car, the VJM10 later today.
The Silverstone based outfit have confirmed that Orange Bus have joined the squad as a digital partner and will provide them with a new website where the new car will be revealed to public on Wednesday. – http://www.forceindiaf1.com/
Orange Bus will have a visible presence with the team trackside and speaking about the new partnership, Vijay Mallya, Force India Team Principal and Managing Director commented by saying:
We are a global team with global ambitions and we are aware of the untapped potential of the digital realm when it comes to reaching out to our worldwide fans. Orange Bus impressed us with their vision and we are looking forward to working with them to develop an online presence suited to a Formula One team. These are going to be exciting times for our followers.
CEO of Orange Bus Julien Leighton commented by saying:
We’re delighted to announce this partnership. Sahara Force India share many of Orange Bus’s core values: they’ve achieved major success with a fraction of the budget of the supposed big players around them; they have demonstrated that if you’re smart, anything is possible – something we’ve always believed in and aspired to at Orange Bus.