The Haas F1 Team announced on Monday ahead of their home Grand Prix at the Circuit of The Americas in Austin Texas that they have expanded their partnership with PEAK Coolant and Antifreeze along with BlueDEF Diesel Exhaust Fluid into the 2019 Formula One season.

The new deal will also see greater branding the Haas F1 Team cars of Romain Grosjean and Kevin Magnussen.

Haas F1 Team Principal Guenther Steiner commented on the news saying:

“Just as we have improved our performance year after year, we have improved our commercial viability, and this expansion of our partnership with PEAK and BlueDEF is proof of that. “We work hard to score points in races, and we work equally hard to ensure the partners associated with Haas F1Team score points with their customers. It’s been great seeing how energized PEAK and BlueDEF distributors are with this program and how it has resonated.”

Rear view of the new branding

Rear view of the new branding

The Haas F1 Team head into their home race this weekend in a solid fifth place in the Constructors Championship on 84 points and speaking about the expanded deal, Old World Industries Chief Marketing Officer, Bryan Emrich commented on the news saying:

Old World Industries is an American, family-owned, independent business whose values and methodologies align very well with Gene Haas and his race teams. “In a very short period of time, Haas F1 Team has proven to be extremely valuable in expanding our global footprint. PEAK Coolant & Antifreeze and BlueDEF products can be found in more than 50 countries worldwide, and these same countries and regions are where Formula One competes. We’ve already made significant gains with our PEAK Coolant & Antifreeze and BlueDEF brands via our partnership with Haas F1Team and we wanted to leverage it even more. We’re able to broaden our role with Haas F1 Team while also shoring up our presence in the United States with Stewart-Haas Racing.

Side view of the Haas with Peak

Side view of the Haas with Peak

Emrich went on to say:

Old World Industries is an American, family-owned, independent business whose values and methodologies align very well with Gene Haas and his race teams. “In a very short period of time, Haas F1 Team has proven to be extremely valuable in expanding our global footprint. PEAK Coolant & Antifreeze and BlueDEF products can be found in more than 50 countries worldwide, and these same countries and regions are where Formula One competes. We’ve already made significant gains with our PEAK Coolant & Antifreeze and BlueDEF brands via our partnership with Haas F1Team and we wanted to leverage it even more. We’re able to broaden our role with Haas F1 Team while also shoring up our presence in the United States with Stewart-Haas Racing.

Guenther Steiner concluded by saying:

Haas F1 Team provides PEAK and BlueDEF the necessary platform to engage a global audience while showcasing a dedicated commitment to all things racing. “PEAK and BlueDEF have a track record of success in motorsports and we’re proud to carry on that tradition in Formula One.

Share This