PennGrade Motor Oil made history on Thursday when they announced that they have partnered with the Verizon IndyCar Series and the Indianapolis Motor Speedway becoming the primary sponsor of the 100th running of the Indianapolis 500.
The 100th Indianapolis 500 presented by PennGrade Motor Oil will be the first time in the events history that it will have a presented by partner.
Hulman and Company CEO Mark Miles commented on the deal by saying:
This historic announcement is welcome news for the Indianapolis Motor Speedway and generates even more momentum for the entire Verizon IndyCar Series, PennGrade Motor Oil, with its deep understanding of the heritage and tradition that fuels the Indy 500, is the perfect presenting sponsor for the world’s greatest race.
The Indianapolis Motor Speedway plays host to 100th edition of the Indy 500 on May 29 and speaking about the new partnership IMS President Doug Boles commented by saying:
We’re thrilled that PennGrade Motor Oil is joining us, not only for the 100th Running of the Indianapolis 500, but for more Indy 500s going forward, My grandmother worked for D-A Lubricant so I’m well-versed in the company’s history and I know our fans will appreciate the Hoosier connection as well.
PennGrade Motor Oil’s parent company D.A Lubricant Company President Gisela Miller stated:
I can’t think of a more powerful vehicle to help us launch our brand PennGrade Motor Oil than the Indianapolis 500, The eyes of the world will be on the Indianapolis Motor Speedway this May as they are every year, and I couldn’t be more excited to have our company sharing that spotlight.
Mike Protogere, Chairman and CEO of D.A Lubricant Company commented by saying:
There’s no better way for us to debut PennGrade Motor Oil than by partnering with the world’s largest single-day sporting event, The Indianapolis 500 has stood for automotive innovation since 1911 and we’re thrilled to add an exciting new chapter to that heritage with our product.