The Indianapolis Motor Speedway on announced on Thursday that they have entered into a partnership with PepsiCo which will see Pepsi soft drink and water products including Mountain Dew served at concession stands around the Speedway.
Speaking about the news, Indianapolis Motor Speedway on President J Douglas Boles commented saying:
PepsiCo products are a perfect complement to events at the Indianapolis Motor Speedway, and Pepsi’s market activation and consumer focus make for an exciting partnership. “The PepsiCo line of beverages are enjoyed worldwide and is an excellent match for the global reach of elite events at IMS. The delicious, refreshing taste of PepsiCo products are an ideal way for fans to quench their thirst at the track.”