The Aston Martin Cognizant Formula One Team announced on Thursday that Peroni Libera 0.0 have signed up as a partner to the Silverstone based outfit on a multiyear agreement.
Speaking about the new partnership, Lawrence Stroll, Chairman of the Aston Martin Cognizant Formula One Team commented saying:
We are thrilled to welcome Peroni Libera 0.0% to the Aston Martin Cognizant Formula One™️ family, and we are delighted that two such great brands will be in partnership from the very start of Aston Martin’s historic return as a team entrant to the top tier of global motor racing after an absence of 61 years. This partnership is another boost to the team ahead of the new season and is an opportunity to bring together two iconic brands on a unique journey in Formula One™️. We look forward to immersing Peroni Libera 0.0% into the team and achieving the brand’s global growth ambitions through the platform of Formula One.
Richard Ingram, Global Brands Director at Asahi Europe & International said:
“This is a landmark moment for Peroni Libera 0.0% and an opportunity to take our alcohol-free beer brand Peroni Libera 0.0% to consumers through the platform of Formula One™️. By partnering with the Aston Martin Cognizant Formula One™️ Team we believe we are creating an alliance of two iconic brands with fantastic synergies around style, heritage and passion. As health and wellbeing continues to drive innovation in the beer category, this partnership will widen the awareness of Peroni Libera 0.0% to ensure it remains the number one choice for those seeking an aspirational non-alcoholic option as part of their balanced lifestyle. We look forward to telling that story to the world throughout the 2021 Formula One™️ season and for many years to come.”