The Monster Energy NASCAR Series announced on Friday that Pit Boss Grills have become official ‘Grill Partner’ to the series.
At Darlington Raceway tonight Pit Boss Grills will fire up cooking ‘The Darlington Dog’ for race fans.
Speaking about the new partnership, NASCAR Chief Sales and Partnership officer Daryl Wolfe said:
Each weekend NASCAR races serve as the backdrop for family and friends to gather to watch great racing, root for their favorite drivers, and likely eat some great food. “Often times a grill is a huge part of this social experience, whether at the track or at home, making this partnership with Pit Boss a natural fit for both brands.”
Jeff Thiessen, President of Pit Boss Grills said:
We are blessed to become part of the NASCAR family. We are particularly excited about connecting with the most passionate fans in sports,” mentioned Jeff Thiessen, President of Pit Boss Grills. “NASCAR and Dansons, Inc. are both family run businesses, and we bring that atmosphere of family and friendship with us wherever we go. Our grills, do that as well, bringing people together around good food, and good times.