The ABB FIA Formula E championship announced on Tuesday ahead of the season six final races this week in Berlin that Prosiebensat.1 will be Germany’s free to air broadcaster for season seven in 2020/21.
Chief Media Officer with ABB FIA Formula E Aarti Dabas commented saying:
Germany is an important market for Formula E, our teams, manufacturers and partners. ProSiebenSat.1’s focus on delivering localised and high-quality coverage using diverse talent and innovative presentation will enable us to grow the reach, engagement and affinity for our sport. Our partnership with ProSiebenSat.1 will deepen our connections with Formula E fans in Germany through localised activities and custom content targeting the electric generation. As we enter our first season as an FIA World Championship this partnership will ensure Formula E reaches the broadest possible German audience.
Managing Director of 7Sport Stefan Zant com.ented saying:
Electric mobility is an absolute future topic and the best example of our strategy of not only acquiring new rights but also building up innovative topics in the long-term. We have numerous plans for presenting and delivering sustainability and electric mobility beyond the mere racing season. The broadcast of Formula E on all platforms should be of interest to all advertising partners who want to engage in a sustainable environment.
RAN Chief Sports Officer Alexander Rosner said:
Formula E already offers thrilling racing at the highest level and will be an official FIA World Championship from 2021. Our ‘ran racing’ team is excited to be accompanying and shaping this fascinating path of sustainable formula motorsport in the long term and to giving Formula E – as the racing series of the future – a home on German free-to-air television.