The Rahal Letterman Lanigan Racing team announced on Friday that in partnership with Apex Racing UK they are launching the RLL Esports Team who will compete in sim racing starting with the 2021 Porsche TAG-Heuer eSports Supercup starting with Interlagos tomorrow (Saturday).
Speaking about the news, Tom Knox, Senior Vice President of Sales and Marketing with RLL commented saying:
“If 2020 has taught us anything, it was that the rise in popularity of esports continues to expand with the ability to bring automotive racing to life through the digital platform while being a value-added proposition for our partners. “The iRacing platform has become so technical that it is reaching the intersection where there could be a valuable transfer of information between cyber world and real-world application. With the creation of RLL esports, we continue to expand our competitive horizons and believe we have found a great international partner in the Apex Racing Team.”