Verizon IndyCar Series driver Graham Rahal who drives for Rahal Letterman Lanigan Racing has confirmed that he has agreed a multi-year partnership with Advanced Auto Parts.
Advanced Auto Parts have been involved in the Verizon IndyCar Series for a number of years as they sponsor the IndyCar Radio Network’s coverage of the series.
Rahal, whose wife Courtney Force is also sponsored by Advanced Auto Parts in the NHRA commented on the deal saying:
“This partnership with Advance Auto Parts is ideal from a few different perspectives. “First, I’m honored to play a role in amplifying the Advance Auto Parts relationship with IndyCar and the Indianapolis Motor Speedway. Second, it combines together my on-track racing with my off-track passion for all things automotive. Finally, but certainly not last, being able to work together with my wife to promote Advance Auto Parts will be a terrific experience and create a powerful marketing platform to help drive business and build relationships with customers.”
The deal will see Rahal take part in company promotions and appearances with the Advanced Auto Parts logo appearing on Graham’s race helmet.
Speaking about the deal, Senior Vice President of Marketing, Insights and Analytics, Yogi Jashnani commented saying:
We are proud to be partnering with Graham Rahal for the 2018 season and beyond and increasing our presence in IndyCar. “We have developed a strong relationship with Graham through our partnership with Courtney, and we believe he is an ideal brand ambassador for our company.
Rahal will drive the No.15 One Cure Honda at this weekend’s Desert Diamond West Valley Casino Phoenix Grand Prix at ISM Raceway off the back of a second place finish at the 2018 Verizon IndyCar Series season opening Firestone Grand Prix of St Petersburg.