Red Bull Racing have confirmed tat they have extended their engine naming partnership with watch manufacturer TAG-Heuer through until the end of the 2018 Formula One season.
The partnership which began this season has been extremely successful and speaking about the renewal, Red Bull Team Principal Christian Horner commented by saying:
I am very pleased to be extending our engine partnership with TAG Heuer today. TAG Heuer and Red Bull Racing are two brands which both have a passion for racing and a drive to do things differently, and this forms the basis of our partnership. The TAG Heuer motto of ‘Don’t Crack Under Pressure’ is something that we at Red Bull Racing live by day-to-day, so we look forward to helping TAG Heuer tell that story in the seasons ahead.
TAG-Heuer’s Global Sports Director Marc Biver commented on the news by saying:
Formula One is part of TAG Heuer’s DNA. Red Bull Racing is a young, dynamic and driven team, perfectly in tune with our marketing strategy. This extension will give us even greater visibility, with a real focus on the future. We have a lot of different projects ahead of us in 2017, projects that are both creative and exciting. Our motto #DontCrackUnderPressure is our guiding principle in all our actions, with the support of the Red Bull Racing team and its highly contagious enthusiasm.