The Red Bull Racing Formula One Team launched their 2016 car the RB12 at an event in London on Wednesday.

Daniel Ricciardo and Daniil Kvyat were joined at the event by Red Bull Team Principal Christian Horner. The Milton Keynes based outfit also launched a new long term partnership with global sports brand Puma.

Speaking at the event, Christian Horner commented by saying:

Seeing our new livery for this year alongside our new team wear from PUMA was a proud moment for us. PUMA have done a very impressive job with the design of the team kit, replica and lifestyle product lines. There has been a lot of work behind the scenes to get ready for this, and it has all paid off with today’s event which I think has only built our excitement for the season ahead.

This season Red Bull will us TAG-Heuer badged power units. Speaking ahead of the first day of testing in Barcelona on Monday, Daniel Ricciardo commented by saying:

There’s always a buzz in F1 at this time of year and launching the new car livery, race wear and a new team look, as we did today, gets the season started in a fun way. It’s pretty cool to be with PUMA, they’re a brand that gets who we are and you can see that in the product designs revealed today. It’s a bit of an understatement to say I’m excited to drive the new car next week – I can’t wait! We’ve got a pretty intense few weeks of testing ahead but I’m up for that and I’m definitely hungry to get racing in Melbourne.

Daniil Kvyat who goes into his second season with the Red Bull Racing F1 Team this year having replaced Sebastian Vettel. Speaking at the launch of the new car the Russian commented by saying:

We’re all looking forward to the new season and the launch today was a really good way to start. The new team kit and lifestyle look that PUMA has designed is great, and I think the fans will really like the replica wear. PUMA’s research into the performance and comfort of racewear is really impressive. We spend hours at a time in the car, often in very extreme conditions, so having gloves, suits and bodywear that protects you is really important. As for the next few weeks, I’m really looking forward to seeing how things progress. I think we finished last season in good shape and hopefully we can carry that through to the start of this season. It’s an exciting time for a driver and I can’t wait to get started.

Adam Patrick, Puma’s Global Marketing Director commented by saying:

It’s fantastic to kick off our partnership with Red Bull Racing through an event that represents both brands so well.  PUMA enjoys many synergies with Red Bull Racing, and there’s enormous energy and excitement in both teams to bring our partnership to life in unique and creative ways – through product design, marketing and fan engagement.  Our aim was to reveal a new team kit and car livery in a way that breaks with tradition and we’ll continue to push the boundaries of this partnership through the years ahead.

Share This