The saga over what power units Red Bull Racing will use in 2016 is finally over as it has been confirmed that four time world champions will compete next season using TAG-Heuer badged engines.
The deal sees the watch manufacturer take up the naming rights of the Renault power units that Red Bull Racing will use in 2016 in an agreement that suits all parties as Renault embark on the journey returning to Formula One team ownership after they completed a deal earlier this week to purchase the Lotus F1 Team.
Speaking about the new partnership, Red Bull Racing Team Principal Christian Horner commented by saying:
TAG Heuer and Red Bull are two transcendent brands which have both a passion for racing and a drive to do things differently, and this unique collaboration is further evidence of that. TAG Heuer has been an icon in the world of Formula One for many years and we’re delighted that they’ve chosen to continue their association with the sport by teaming up with us. Our shared values of innovation and a desire to stand out from the crowd make this one of the most exciting partnerships in F1. We are also pleased to see Renault confirm its long-term commitment to F1 and would like to thank them for their contribution to the team since 2007. Their technical partnership with Ilmor gives us confidence, and we look forward to the 2016 season.
The last time the TAG brand was associated with an engine was back in 1986 when McLaren used the brand to badge their Porsche powered chassis. TAG Heuer CEO Jean Claude Biver commented on the deal by saying:
Formula One is deeply-rooted in TAG Heuer’s DNA, and Red Bull Racing is a young, dynamic and driven team, which perfectly fits with our marketing strategy. It will give TAG Heuer great visibility and allow us to make our partnership exciting, different and innovative. Our motto #DontCrackUnderPressure will be the guiding principle behind all our actions with the support of the Red Bull Racing team and its highly contagious enthusiasm.