The Aston Martin Cognizant Formula One Team announced on Thursday that Replay have been named as official denim provider to the Silverstone based outfit starting with the 2021 season.
Speaking about the news Matteo Sinigaglia, CEO of Fashion Box SpA said:
We are thrilled to announce this partnership with Aston Martin Cognizant Formula One™ Team. To work with such an iconic car brand is a real privilege. As companies, we share many common attributes, such as craftsmanship, passion and innovation. These are the values that continuously inspire us in the denim world. We are proud to be part of this journey and we are very excited to see our brand involved in Formula One™, supporting the coolest car on the grid.
Jefferson Slack, Managing Director – Commercial & Marketing, Aston Martin Cognizant Formula One™ Team commented saying::
“It is hugely exciting to welcome Replay as the Official Denim Partner of the Aston Martin Cognizant Formula One™ Team. Style and fashion go hand in hand with our sport, and the clothes we wear speak volumes about our attitudes and values. We work hard and we play hard, and Replay’s lifestyle range is an ideal way to combine the world of fashion with Formula One™. The relationship with Replay is a perfect fit for us, since Replay is a brand for which creativity, quality and tradition, with a modern outlook, are front and centre – much like Aston Martin.”
The Aston Martin Cognizant Formula One Team will launch their new car on March 3.