Sports and Entertainment intelligence advisor Repucom have been a partner of the Verizon IndyCar Series ahead of the start of the 2016 season it was confirmed on Tuesday.

The partnership will see Repucom carry out media analyses of all Verizon IndyCar Series events including all aspects of the 100th running of the Indianapolis 500 in May by tracking the Verizon IndyCar Series as a brand worldwide.

Repucom executive vice president Peter Laatz commented by saying:

INDYCAR is a valuable brand and it is an exciting time in the Verizon IndyCar Series with the 100th Running of the Indy 500 this year. Repucom will help Hulman & Company maximize sponsorship assets and support the group as it connects commercial partners with loyal motorsports fans.

Hulman and Company Chief Renue Officer, Rod Davis commented by saying:

The Verizon IndyCar Series season is expanding, viewership is up and fans are engaged. We look forward to working with Repucom to share our story about what INDYCAR has to offer and to provide our partners with a reliable, independent analysis of the return on their investment in the sport,

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