The Haas F1 Team announced on Thursday ahead of this weekend’s Mexican Grand Prix that Rich Energy will become their title sponsor from the 2019 Formula One season onwards.
As part of the deal the outfit will be renamed the Roch Energy Haas F1 Team.
The team who are currently fifth in the Constructors championship on 84 points will also have a new livery from next year.
Speaking about the news, Rich Energy CEO, William Storey commented saying:
We are delighted to become the official title partner of Haas F1 Team in Formula One. “Our companies share a synergy in our work ethos, and our desire to bring something new to the table in an environment made up of established brands. We revel in competition, and through our distinctive collaboration, we’re looking to further prosper, delivering an exciting concept for the promotion of Rich Energy to the consumer along the way. Formula One is a premium product in its own right, and our partnership with Haas F1 Team ensures we have a prized asset on which to build our global marketing efforts.”
Haas F1 Team Principal Gunther Steiner said:
Securing a title partner in Rich Energy is another milestone moment in the development of Haas F1 Team. “We welcome their commitment to us as an organization, and together we share an ambition to advance further in our respective fields. It’s going to be exciting for us as a team to be the focal point of Rich Energy’s marketing endeavors, as we go into both new and existing consumer markets around the world in Formula One. As we have seen already this season, our own continued push for performance has delivered on-track, and I have no doubt that the platform we provide for Rich Energy will translate into equally favorable dividends.”